Google Maps is one more valuable service delivered by Google for online business. Why? Because it offers extremely accurate navigation in couple of seconds and several clicks. Even if your business is situated in the most unpleasant city district with complicated navigation and absence of public transport – add your building to Google Maps – provide an accurate description, working hours and other info – and you will see how sustainable flow of clients appears. Well, there may be no flow, but you cannot argue that using Google Maps even in a such a primitive way provides numerous advantages.
However, if you decide to use all available Google Maps features for your business good – make sure you got a Google Maps plugin as it allows to use much more tools to lead your client to your place.